What is the Sports Illustrated Box Seat panel?

Sports Illustrated Box Seat is a community of Sports Illustrated readers who've agreed to be contacted by SI in order to participate in interesting research. Sports Illustrated Box Seat panel members take online surveys periodically on issues such as sports, lifestyle and advertising.

Why should I join Sports Illustrated Box Seat panel?

As a member, you will have the opportunity to influence decisions made by Sports Illustrated publishers, editors and marketers and to express your opinions on a wide range of subjects.
Registration is entirely free and there is no obligation to participate in surveys once you've registered.

Now that I've joined the the Sports Illustrated Box Seat panel, what happens next?

Once you have joined the Sports Illustrated Box Seat panel, as a panel member you will be sent survey invitations to your email address from time-to-time, depending on whether the subject matter matches your profile and interests. Clicking on a link in the invitation email will take you directly to the survey.

How often will I be invited to take part in online surveys?

You will most likely receive an invitation to participate in a survey around once a month – sometimes more, sometimes less. You are free to take part in as many of the surveys as you wish and there is no obligation to participate.

In general, how long does an online survey take?

A survey lasts on average 10 to 20 minutes. We try to ensure that all the surveys will be as short, simple and as relevant as possible.

What do I get as reward for taking part in the surveys?

Each survey you complete will earn you a chance to win the Dream Big Sweepstakes. See Official Rules and/or Sweepstakes Facts for details including alternate method of entry. You will also be helping to develop products and services so Sports Illustrated can better meet your needs.

Will you try to sell me something?

No, you will not be contacted with sales promotions of any kind. The information you share with us is purely for consumer research purposes.

How long do I have to answer?

The email invitation for the survey will let you know the closing date of the survey.


I've forgotten my username or password. What do I do?

If you have forgotten your username or password, click on "Forgot my password" below the login area and enter your email address. You will then receive an email with your password and username.

How do I change my password or my email?

To change your password or email address, login and then click on the 'My Profile' tab. Enter your new password or email address and then click 'Update'.

How can I change my personal information?

To change your personal information, login to the Sports Illustrated Box Seat website and go to the 'My Profile' tab. You will then be able to view your personal information that you provided when you registered, which you can modify at any time. Remember to click 'Update' after modifying your information.

How do I leave the Sports Illustrated Box Seat panel?

You can cancel your membership at any time by unsubscribing from the panel. Please click on the 'Unsubscribe' link on the website.

What will you do with the information I share with you?

We ask questions about you, such as your demographics, interests, employment, purchasing behaviors, and online usage, in order to help us develop general trends about the Sports Illustrated Box Seat panel. This information is used to conduct statistical analyses so we can ensure that our sample of respondents is representative of sports fans and the typical Sports Illustrated reader. Results will always be reported in aggregate, keeping your responses completely anonymous and your personal information strictly confidential.

What if I'm not receiving any emails?

You should get a confirmation email when you register for the Sports Illustrated Box Seat panel and an email for every survey we invite you to participate in. If you're not getting any Sports Illustrated Box Seat emails, please make sure you check your spam folder. You can also click on the 'Contact Us' form on the website for assistance.

Who reads the findings?

The research will be used internally by the Consumer Insight department. In all cases, the results will be viewed at an aggregate level only and no individual respondent will be identifiable in any way.

Who is Toluna?

Toluna is an independent online panel and survey technology provider to the global market research industry. Toluna provides the industry's leading survey technology suite, enabling hundreds of organisations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and TolunaQuickSurveys™ and Toluna Analytics™. For more information, visit toluna-group.com.

Will I get spam as a result of registering for the Sports Illustrated Box Seat panel?

No. The Sports Illustrated Box Seat panel has been created purely for consumer research purposes. Your personal contact details will only be used by Sports Illustrated to contact you for research purposes.

Do you have a question we haven't answered ?

Write to us using the ‘Contact Us' form on the website and we'll be happy to help.